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PhotoSnap Marketing at VapeJam UK 2015

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8 MAY 2015 to 9 MAY 2015

In London UK for the first time ever an exhibition dedicated solely to the vaping industry. The doors opened to manufactures from around the world, vendors and vapers who joined in to the array of activities and shows.

PhotoSnap Marketing played a huge role within the event providing unforgettable memorabilia to all attendees. Fun and engaging media capture, live as it happens and instantly available in the social media for the world to view, comment and share.

Two methods of media capture was deployed using the PhotoSnap marketing technology. The first method was near the entrance with a Galaxy Camera NX on a tripod and a branded backdrop. The second method was the “walkabout”, where a confident event staff armed with an iPad will engage the attendee and capture photos and videos. 

The first method using the Galaxy Camera NX  on a tripod attracted the attendee to the attraction point. At the event people were queuing up to have their picture taken in front of the backdrop. A very quick process, take picture, hand them a memorabilia QR card and a quick explanation as to what to do with it. The photographer encourages to share the photo and have more pictures taken and added to the card during the event.

The second method was more fun and engaging for the attendees and the event staff taking part. The event staff became the brand ambassador, engaging an promoting the brand. Event staff Anita was having lots of fun, having a chat, taking photos and handing out memorabilia QR cards. 

 

Quite often she would draw crowds as people wanted to get in on the group photos.

There was a moment where she stood on stage and took a picture of the crowd, handed them all a QR card and asked them all to scan and share all at the same time, creating a huge buzz in the social media. The crowd all participated and enjoyed the activity. 

To encourage more sharing two of her friends, also event staff, joined in to help. Wearing branded teeshirts they conveniently positioned themselves to have their picture taken with the event attendees. They captured many photos and had lots of fun doing it. 

Watch PhotoSnap at VapeJamUK 2015 video: 


Promote a brand with a smile on social media

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Whether we admit it or not, everyone like to think we’re popular. Many of us remain apparent in sharing every moment with friends online and not with everyone. Before digitization, people used to pass around their holiday pictures at family gathering or make people sit together in the front room to look at videos or pictures. But in current scenario where people use smartphones and social network, we can’t only share experiences instantly through photography but we can also get the validation by the feedback of our friends, colleagues and relatives.

The reason behind increase in use of social networks has been the genuine need of people to engage themselves in social relationship with their friends. They desire to show off their places or events that have been to and share their experiences. Other people are interested in sharing genuine achievements like participating the Marathon or taking part in any other role or Race for Life. The positive comments motivate and encourages for the best results. Photography acts as a medium for this old adage that says “a picture speaks a thousand words. “It not only conveys your message but also sets you in the context of the event or situation you want to share. Photography has in fact become a medium which we use in our lives and we are so much involved in it these days that we want to capture every moment in an image and share it with others throughout the world. The ease to access technology enables to do anything in real time.

Imagine, now, if you as a brand could share the special moments and be part of it that each of us wants to share with our friends. Imagine that, in a subtle and conspicuous manner, you could be in a picture with your friend at London, sharing this image impose some credibility on the image that you wouldn’t get from simply the picture on its own. That’s how photo marketing works and authenticates the experience by linking it to a particular brand and proving what you said or did in a way to enhance rather than detracting it from your achievement. So, make your brand popular by joining in the experience with your friend or group and enjoy the benefits of word of mouth advertising.


Get maximum benefit from social networks by photo marketing

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Brands that engage the consumers via shared photographs and video successfully will enjoy the benefits derived from the online presence on social media sites. Brand’s marketing agencies are making changes to their marketing strategy to recognize the importance of branding images and video, however, the continuous search for more innovative methods can be daunting in the ever-change environment of the social media. The best way to adapt to this is to become an avid user of the PhotoSnap marketing technology.

We should realize the significance of photo marketing as 70% of the content remains powerful as it is photographic. These days, Twitter is focusing mainly on sharing of photo and Google+ exploring innovative ways to make photo sharing easier by the users.

In the month of September, 2014, Facebook disclosed that it hosts more than 250 billion pictures and people upload more than 350 million pictures to it every day. When looked at from the perspective of a brand then it indicates that image sharing promotes word of mouth marketing that helps to endorse a brand.

Out of the 1000 branded photographs clicked at any event or campaign, each one gets downloaded, shared and seen by at least 50 Facebook friends. This gives rise to approximately 115,000 brand impressions on Facebook and at least 6500 hits on the website. In the current scenario, brands should not miss out this opportunity to engage the prospective consumers and must make endeavor to move effectively into social photographic space.

These days Twitter is making all efforts to position itself as the best platform for brands and other individuals by broadcasting viral images.Facebook will certainly respond to it. Also, the outgrowth of micro-video apps increases real-time sharing of video. In either ways, the prospects for brands are going to rise in coming period.

The technology of photo marketing changes the way everyone view the pictures and gives a visual interface for instant branding. It offers event attendees to enjoy a free clicked picture. In an event, an employee scans a card with a unique QR code and takes the card and gives it to the attendee who can download the image immediately without any charge. While downloading the picture, the attendees provide valuable information and are motivated to share the photograph with friends and colleagues via social networking sites. These sites are linked to the client’s website to drive more traffic and help in search engine optimization in an organic way.


Drive the Social Obsession with smartphone images

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Before the advent of smart phones, photo sharing on social networks revolved only about photography having granular appearance, embarrassing pictures, holiday snaps that other people wanted to see with a few related to furry pets and natural beauty. A place was considered as reserved for the individuals and for many as a sanctuary from brands and advertising messages. But now scenario has been changed completely. Brands have realized the importance of social networks and how to leverage it in a manner that isn’t intrusive and engages maximum prospective clients. Further, natural engagement makes users happy and motivates them to share a brand or product information. As a result, the benefits can be more significant than it could be imagined. This indicates the role of photo marketing and proves that it’s here to stay and can be considered as the future of marketing.

Another reason responsible for this new innovation is rise in the use of smart phones. Nobody can deny the fact that smart phones are changing the way we work, play and manage our money. Pew Research states that half of the American adults uses Smartphone and rate of ownership tends to expand in every age except in people over the age of 65. Recent research indicates that 71% of people access social media from mobile devices and this fundamentally affects the dynamics in terms of how we receive and post information on social networks and how brands deliver their marketing messages. Brands must tap into this power of mobile marketing and draw optimum benefit from social media. Of course, increase in use of mobile devices signifies greater use of images. Two major social networking platforms Facebook and Twitter have recognized the desire of the people to communicate through pictures more than text whilst sites like Tumblr, Pinterest, Instagram and mobile applications like Whats app, Line, We Chat, Viber are growing in popularity as they are also image-oriented.

The total number of smartphone sales exceeded feature phone sales worldwide. Gartner reported increase of smartphone sales up 46.5% from the previous year. The demand for image content is going to grow and compete in that social space. All brands should adopt interesting and creative approaches for photo marketing as the rewards for brands put themselves in the picture could be enormous.